Joshua Campbell.

Product leader. Designer. Builder.

Based in the U.S. Virgin Islands

Complicated things. Considered design. Products that make sense.

I’m Josh. I turn complex problems into useful products — connecting product strategy, design, data, and the details that make it all work.

Selected work

Enterprise thinking. Independent spirit.

Upstream

Making complex data
work for people.

Product strategyUX leadershipEnterprise

Upstream

Enterprise

Product and UX leadership at the intersection of data, analytics, and enterprise workflows.

PRODUCT STRATEGY · UX LEADERSHIP

Nine
Bar.

A better ritual,
one brew at a time.

Nine Bar’s bean library showing saved coffees and freshness states

Nine Bar

Independent

A coffee journal that makes it easier to track beans, dial in a brew, and remember what worked.

PRODUCT · DESIGN · DEVELOPMENT

Coast
Clear.

More awareness.
Before the water.

Coast Clear map showing reported shark sightings around St. Croix

Coast Clear

Independent

Helping beachgoers explore recent shark sightings and share reports with their community.

PRODUCT · DESIGN · DEVELOPMENT

USVI
Life.

A little closer
to island life.

USVI Life story feed with island articles and landscape thumbnails

USVI Life

Independent

Island stories and practical guides, brought together in a focused reading experience.

CONTENT · DESIGN · DEVELOPMENT

I like the big picture.
And the small details.

My work connects strategy with the experience someone actually has. That means asking better questions, making complex systems easier to understand, and staying close to the craft.

Alongside enterprise product work, I design and build small, focused apps through taplabs. Different scales. The same care.

Recent writing

All writing